Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultiamately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly.
Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place.
Vikas Bhasin started his career with the famous "Khazana," a speciality store at the Taj Mahal Hotel, New Delhi in the year 1996.
"Khazana" was a like a royal treasure - a famous collection including handicrafts, leather items, clothing, gift items, jewellery, furniture and other nic nacks... for the foreign clientale of the luxury hotel.
Moving to Ebony, a store launched in South Extension of New Delhi, Vikas joined the store at the very launch, as the floor manager and coordinating with the designers, who were showcasing their collection at the store.
From here the growth was spiral.
Stores such as Snowhite Apparels, Heritage, Hop, Leros, Bizare, Osh Kosh Bigosh, Mohan Lal & Sons, Louis Phillip, Van Heusen and Kunchals, came in the feild of apparel retail.
Luxury retail brands like Ravissant, New Friends Colony, he handled specific brands like Dunhill, Cartier, Rosenthal, Versace etc. along with speciality handling for Silver articles and furniture.
Interior stores like The Next Shop, Enlivens, The Art Coutier, Kalyani Chawla's Leather display at Ogan.
Luxury store Elvy Lifestyle is among the curent work.
Handling handicraft related display for export firm Couturiers.
Faculty guest and formulator of the Visual Merchandising course at JD Institute of Design, Haus Khas, New Delhi.
Associated with many architects for accesorising living spaces.
Exhibition displays for Vimal Range of garments and furtiture stalls.
Buyer's display for exporters in the feild of Leather, Wrougth Iron and Handicrafts.
Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place.
1. Understanding the client's specific needs
2. Conceptualising product specific theme and design along with in-house designers/buyers In case of new store openings / renovations, consulation and inputs to architects/ owners/ Designers for specific VM needs like space needed, lighting, etc.
3. Conceptualising, budgeting and sourcing of props / display aids / accessories based on specific requirements.
4. Planning displays based on ad campaign / brand positioning or specific promotions depending on the client needs.
5. Training the staff about importance of VM, maintaining and presentation so as to facilitate the day-to-day working of the outlet.
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